Warc report predicts retail ad market to hit $200bn in 2026 – MM+M
The global retail media ad market is set to reach $200.4bn (£147.1bn) in 2026, and $223.4bn (£164.0bn) in 2027, accounting for a predicted 15.2% of total worldwide ad investment. However, growth is beginning to slow, according to Warc’s latest The Future of Commerce Media report, released today (19 August). When excluding Amazon, the global retail…
