This 19-Year-Old Creator Economy CEO Thinks Your Brand’s Creator Strategy Is Broken
Follower count was supposed to be the holy grail that made Influencer Marketing digestible and enticing to brand marketers. Braden Blacker, the 19-year-old CEO of Los Angeles-based social media and influencer marketing agency The Content Code, believes that this premise is now the primary reason many campaigns underperform. Braden started managing creators at 14, joined…
