Google confirms what you MUST do to optimize content for AI-powered generative search

Google confirms what you MUST do to optimize content for AI-powered generative search

FOTOARTE: MERCA2.0 How do you optimize content to be cited in generative AI search results? That’s the question many SEOs and brands are asking as conversational search continues to grow. On that topic, Google confirmed that optimization for AI-powered generative search is not different from traditional SEO. That’s what Nick Fox, Senior Vice President of…

Stop Hoping For Backlinks: How DTC Brands Build Domain Authority For AI Search (2026)

Stop Hoping For Backlinks: How DTC Brands Build Domain Authority For AI Search (2026)

Key Takeaways Outperform your rivals by building a unique authority moat that secures higher rankings and more AI citations than competitors who only rely on paid ads. Follow a tiered growth system that matches your monthly revenue to specific outreach tasks to build a predictable and steady stream of new website mentions. …

How generative AI accelerates identity attacks against Active Directory

How generative AI accelerates identity attacks against Active Directory

Active Directory is still how most organizations manage user identities, making it a frequent focus during attacks. What’s changed isn’t the target, but how much faster and more effective these attacks have become. Generative AI has made password attacks cheaper and more efficient, turning what once required specialized skills and significant computing power into something…

Toldi Marketing Launches Data-Driven Growth Strategy for 2026

Toldi Marketing Launches Data-Driven Growth Strategy for 2026

New Strategy Aligns Marketing with Business Objectives Toldi Marketing, a leading digital marketing agency based in Hungary, has unveiled its 2026 strategy aimed at enhancing performance-driven marketing for businesses across various industries. The strategy focuses on integrating paid media, SEO, and conversion rate optimization (CRO) to deliver measurable growth for businesses, particularly in competitive…

Demand Gen Report 2026 Trends: Outcomes Rocket’s Saul Marquez

Demand Gen Report 2026 Trends: Outcomes Rocket’s Saul Marquez

As we look back on 2025, it’s clear that B2B marketing didn’t simply evolve. It has fundamentally changed in the way work gets done. Three shifts in particular— how teams run their operations, how they target and engage accounts, and how they build content that earns trust, all influenced by the use of artificial intelligence…

Retail’s 2026 AI Strategy Demands Human-Centered, Collaborative Tools and Trust-Building Transparency

Retail’s 2026 AI Strategy Demands Human-Centered, Collaborative Tools and Trust-Building Transparency

Retail is no stranger to artificial intelligence and its powerful capabilities. Many in the industry already use AI in some capacity, with new research indicating 87 percent of retailers have adopted AI in at least one area of their business. The next phase of growth will likely focus on personalization, as 86 percent of all…

LG Innotek Unveils Leading AIDV Mobility Innovations at CES 2026

LG Innotek Unveils Leading AIDV Mobility Innovations at CES 2026

Autonomous driving and EV convergence solutions integrate hardware and software, capturing strong interest. Test drive of autonomous vehicle mock-up spotlights new UDC and LiDAR products. Positioning as provider of differentiated, customer-centric mobility solutions. LAS VEGAS and SEOUL, South Korea, Jan. 5, 2026 /PRNewswire/ — LG Innotek (CEO Moon Hyuksoo) will unveil its innovative future mobility solutions…