A Simple Guide to Using AI in Digital Marketing

A Simple Guide to Using AI in Digital Marketing

1. What is AI in digital marketing, and how does it improve campaign efficiency and personalization for businesses of all sizes? AI in digital marketing uses machine learning, automation, and predictive analytics to optimize campaigns, personalize content, and improve targeting for higher engagement and better ROI. 2. How does AI help with customer segmentation and…

Prasar Bharati launches Creator Corner on DD News to promote digital economy, content creators

Prasar Bharati launches Creator Corner on DD News to promote digital economy, content creators

NEW DELHI: With an aim to promote creator economy and encourage digital content producers, Prasar Bharati on Friday launched a unique 30-minute programme, Creator’s Corner, on Doordarshan (DD) News. The show will feature short reels and videos of two to ten minutes, produced by independent content creators and will be telecast daily during prime time….

AI Skills Without the Big Price Tag: Top Certifications for 2026

AI Skills Without the Big Price Tag: Top Certifications for 2026

Image: diego_cervo/Envato Artificial intelligence skills are now essential for many tech jobs, but training and certification can be expensive. Thankfully, major tech companies and popular learning platforms are offering free and low-cost AI courses. These programs help professionals gain in-demand skills at different stages of their careers without spending a lot of money. Most of…

What Is the Breakdown of Costs for SEO Services Provided by a Digital Marketing Agency Focused on E-Commerce Web Development?

What Is the Breakdown of Costs for SEO Services Provided by a Digital Marketing Agency Focused on E-Commerce Web Development?

E-commerce businesses operate in one of the most competitive online environments. Ranking product pages, category pages, and branded content requires a well-planned SEO strategy that goes far beyond basic optimization. When working with a digital marketing agency that specializes in e-commerce web development, understanding how SEO costs are structured becomes essential for accurate budgeting and…

Infosys, AWS Partner on Enterprise AI

Infosys, AWS Partner on Enterprise AI

Infosys has agreed a deal with AWS aimed at increasing the use of generative AI internally and across its customer base. The Indian consulting and digital services company will integrate its Topaz AI platform with Amazon Q Developer, AWS’ generative AI-powered assistant, for clients across manufacturing, telecommunications, financial services and consumer goods, the companies said…

Appark.ai: Turning App Market Data Into Smart Growth Decisions

Appark.ai: Turning App Market Data Into Smart Growth Decisions

The mobile applications market is a competitive, dynamic, and harsh one. Thousands of apps are competing on a daily basis in terms of rankings, downloads, and user attention. It is not a good idea alone that will make one successful in this environment; it requires proper market intelligence. Appark.ai was developed to provide developers and…

La bolla dell’AI inizia a sgonfiarsi: Dell abbandona il marketing dell’AI per il CES 2026

La bolla dell’AI inizia a sgonfiarsi: Dell abbandona il marketing dell’AI per il CES 2026

Come molte grandi aziende, Dell ha inviato schede tecniche e informazioni per la stampa prima del CES per i dispositivi che intende annunciare alla fiera. I nuovi Dell XPS 14 e XPS 16e il Portatile Alienware 16 Area-51 e desktop hanno tutti qualcosa in comune che potrebbe non essere evidente a prima vista. Sebbene tutti…