The State of B2B Marketing: Trends and Insights In 2026

The State of B2B Marketing: Trends and Insights In 2026

Discover the Future of B2B Marketing Stay ahead of the curve with Demand Gen Report’s 2026 B2B Trends Research Report, your ultimate guide to navigating the rapidly evolving B2B landscape. Packed with actionable insights, this report uncovers the key trends—specifically artificial intelligence (AI)— is shaping the industry and provides strategies to help your business thrive…

Humanising technology: How Embitel is redefining the enterprise customer experience

Humanising technology: How Embitel is redefining the enterprise customer experience

This post is sponsored by Embitel. For years, digital transformation was measured in speed, scale, and automation. Enterprises chased faster platforms, leaner processes, and greater efficiency. Much of that progress was necessary. But somewhere along the way, many digital experiences became efficient, yet impersonal, technically sound, but emotionally distant. Today, that balance is shifting. Customers expect…

What Coursework Can Measure Now

What Coursework Can Measure Now

Generative AI has altered the relationship between academic work and evidence of learning. For decades, homework and take-home coursework served as proxies for individual mastery: a student completed a problem set, wrote an essay, or prepared a lab report to prove their knowledge. That assumption is now unstable. This does not mean assessment is broken….

Benefits of AI in Digital Marketing Analytics

Benefits of AI in Digital Marketing Analytics

1. What are the benefits of AI in business analytics? Ans. AI processes large datasets quickly, detects hidden patterns, and predicts trends. This helps businesses make accurate forecasts, understand market changes, and take data-driven decisions, improving efficiency, competitiveness, and overall strategic planning. 2. What are the benefits of using AI in digital marketing? Ans. AI…

FDA offers clues to AI regulation with RecovryAI designation

FDA offers clues to AI regulation with RecovryAI designation

Katie Palmer covers telehealth, clinical artificial intelligence, and the health data economy — with an emphasis on the impacts of digital health care for patients, providers, and businesses. You can reach Katie on Signal at palmer.01. The Food and Drug Administration has been talking a big game about bringing artificial intelligence to patients. In January,…

Future of AI in Marketing Analytics Trends in 2026

Future of AI in Marketing Analytics Trends in 2026

What is the future of AI in marketing analytics beyond dashboards? The technology develops toward systems that make decisions instead of showing information to users. AI will continuously analyze signals because it will recommend actions while automatically carrying out most tasks, which humans will control through their strategic planning and supervisory functions. How will AI…

B2B Advertising Strategy for 2026: Share of Voice, Market Dynamics, and Brand Growth

B2B Advertising Strategy for 2026: Share of Voice, Market Dynamics, and Brand Growth

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In many ways, the advertising landscape is unrecognizable from what it was at the turn of the century. The internet was in its infancy. Display was a press ad, video was TV, digital audio was…

AI isn’t just a focus for your CEO now – here’s why everyone from your CISO to your security guard should be getting involved

AI isn’t just a focus for your CEO now – here’s why everyone from your CISO to your security guard should be getting involved

Since ChatGPT burst into the mainstream in late 2022, generative AI has shifted from a hype-y boardroom talking point to a vital tool employees reach for pretty much every working day. Microsoft and LinkedIn’s 2024 Work Trend Index puts the scale of this change starkly: 75% of global knowledge workers say they use GenAI at…

ZohoDay 2026 – How Newcross Healthcare builds AI apps on a governed platform

ZohoDay 2026 – How Newcross Healthcare builds AI apps on a governed platform

Mo Umergi and Jon Reed at ZohoDay 2026 In my ZohoDay 2026 podcast recap with Thomas Wieberneit, I touched on the persistent gap between where customers are at with AI – and where vendors are.  This is (somewhat) the case with Zoho as well. Zoho has articulated a bold vision of AI that includes model…