Stacked Marketing Tools Stalling Aussie Brands’ AI ambitions: Twilio Poll

Stacked Marketing Tools Stalling Aussie Brands’ AI ambitions: Twilio Poll

GUEST RESEARCH:  Australian marketing and CX leaders have said that having too many disparate technology tools is making it harder to realise productivity gains from Agentic AI. This is according to a poll conducted by Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for today’s leading brands. Conducted amongst delegates at…

The more commodified your job, the more likely AI can do it: Lessons from online freelancing

The more commodified your job, the more likely AI can do it: Lessons from online freelancing

Credit: CC0 Public Domain Not long ago, if you needed a speech polished, a document translated or a logo designed, you would probably have hired a freelancer online. Millions of people did exactly that. They went to platforms such as Fiverr and Upwork and paid someone (maybe on the other side of the world) to…

Disney Extraction Shooter Reportedly in Development at Epic Games

Disney Extraction Shooter Reportedly in Development at Epic Games

Fortnite developer Epic Games is reportedly working on a new extraction shooter featuring Disney characters that is set to launch later this year. A Bloomberg report states the currently unnamed spinoff is expected to launch November 2026. It, as well as the other two unnamed titles, is said to be the result of a $1.5…

Mastering Content and Inbound Marketing: A Comprehensive Guide for 2026

Mastering Content and Inbound Marketing: A Comprehensive Guide for 2026

Getting noticed online in 2026 is tough. You’re probably making good content and running ads, but people still just look and leave, right? Leads in your system aren’t turning into customers, and it’s frustrating. This guide is about making content and inbound marketing work. We’ll look at how to get the right people interested, turn…

Your developers are already running AI locally: Why on-device inference is the CISO’s new blind spot

Your developers are already running AI locally: Why on-device inference is the CISO’s new blind spot

For the last 18 months, the CISO playbook for generative AI has been relatively simple: Control the browser. Security teams tightened cloud access security broker (CASB) policies, blocked or monitored traffic to well-known AI endpoints, and routed usage through sanctioned gateways. The operating model was clear: If sensitive data leaves the network for an external…

GE Aerospace scales AI from pilots to production; India anchors global capability

GE Aerospace scales AI from pilots to production; India anchors global capability

GE Aerospace is moving artificial intelligence from pilot projects to core operations, delivering measurable gains in efficiency and productivity, said Dinakar Deshmukh, Executive Director, Data Science and AI at the company. The firm has reduced false positives by over 50 per cent and improved lead time by more than 60 per cent using machine learning-led…

AI Bots Are Strip-Mining the Web, and Anthropic Leads the Pack

AI Bots Are Strip-Mining the Web, and Anthropic Leads the Pack

Cloudflare’s latest data offers one of the clearest snapshots yet of how AI companies consume the web, and how little they give back. Loading audio narration… The company, which powers roughly 20% of the internet, tracks how AI bots crawl websites versus how often those platforms send users back through referrals. The resulting “crawl-to-refer” ratio…