How to Get Your Content Cited by ChatGPT and AI Overviews
When Adobe agreed to acquire Semrush for about $1.9 billion in an all-cash deal announced on November 19, 2025, it put a price tag on a discipline that barely had a name two years ago: Generative Engine Optimization, or GEO. Adobe framed the purchase explicitly around brand visibility “in the agentic AI era,” and Semrush…