This viewpoint is shaped by insights taken from shortlisted entries in the 2025 B2B Marketing Awards. Evaluated by over 100 independent, client-side judges through a rigorous two-stage process, the analysis gives a clear view of how leading organizations are evolving and where others can improve. This blog touches on employee engagement and how it can…
Paul Jones, Aston University Image: Redmind Studio – Unsplash We have built tools that save us hours in work. So why do so many people feel worse for using them? The answer has less to do with AI and more to do with what we have always believed work is supposed to cost us. Artificial…
New Delhi: WPP Enterprise Solutions, the global business transformation operating unit of WPP, announced that it has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). The agreement accelerates how enterprise brands close the gap between AI experimentation and scaled business impact across commerce, customer experience and marketing operations. The prevalence of…
Doha, Qatar: The Civil Service and Government Development Bureau (CGB) has conducted an intensive educational initiative focusing on the intersection of public governance and cutting-edge technology, aiming to accelerate digital transformation across public sectors. The initiative took center stage recently during a specialised workshop titled ‘Excellence in Internal Auditing and the Growing Role of Artificial…
Exhibition, Manufacturing19 มิ.ย. 69 12:18 Thailand is set to unveil a landmark event for the content and creative industries with the launch of Thailand Content Market 2026, the country’s first comprehensive international trade show and business platform dedicated to content and creative industries. Taking place from 20–22 July 2026 at the Queen Sirikit National Convention…
Story audio is generated using AI The Reuters Institute’s Digital News Report 2026 contains plenty of material for media executives to celebrate. News creators are gaining audiences, artificial intelligence is being adopted in newsrooms and new digital publications are emerging. Competition authorities are forcing technology giants to contribute more to the sustainability of journalism. But…
South-East Asia’s booming digital economy will translate into lasting economic power only if countries can retain more of the value created by digital platforms and artificial intelligence, Communications and Digital Affairs Minister Meutya Hafid said. Speaking at the Asia Economic Summit in Jakarta on June 17, Meutya said rapid growth alone was not enough if…
Google AI Overviews are a feature within Google Search that uses large language models (LLMs), specifically Google’s Gemini models, to generate concise summaries of search queries. They aim to simplify complex queries, reduce the need to open multiple tabs, and help users quickly understand a topic or make decisions. As such, Google AI Overviews represent…
Prime Minister Narendra Modi addressed global innovators, entrepreneurs and technology leaders at VivaTech 2026 in Paris, highlighting India’s digital transformation, innovation ecosystem and …
Zach Thompson is CEO of Top Shelf Logic, a marketing firm, where he oversees the strategic vision and growth of the company. Search engine optimization (SEO) has long been top of mind for companies. But the SEO world has been turned upside down as AI has taken over. The shift has been happening for years,…
