AI is exposing the fault lines in creative production, industry leaders caution

AI is exposing the fault lines in creative production, industry leaders caution

Artificial intelligence can produce creative work faster than ever, but organisations risk accelerating existing – and new – problems unless they redesign the processes surrounding it. That was one of the central messages to come out of ‘The Role of AI in Creative Production,’ a webinar hosted by Williams Lea and Prolific North. The discussion…

[Complete Guide] How to Start AI Video Production for Businesses

[Complete Guide] How to Start AI Video Production for Businesses

This article is intended for business owners and marketing managers who are considering introducing generative AI into their video production. “Veo or Runway, which one is better?”—people often start with tool selection when it comes to AI video. However, the first thing you should decide is not the tool, but which processes will provide business…

How Students & Professionals Use AI

How Students & Professionals Use AI

1. How are students using AI writing tools in 2026? Students use AI for research, brainstorming, writing, summaries, editing, practice questions, explanations, and time management. 2. How are professionals using AI writing tools? Professionals use AI for research, ideas, emails, reports, documents, summaries, and other everyday communication tasks. 3. Has AI use among students increased?…

The CRM AI tools built for email personalization are the ones teams often overlook

The CRM AI tools built for email personalization are the ones teams often overlook

Many sales teams have enough faith in AI to let it help them with prospect outreach. In fact, HubSpot’s 2025 State of Sales Report reveals that 83% of sales professionals agree that AI can be used to personalize prospect engagement, and 31% deem it the tool that delivers the highest return. Despite that, 72% of…

AI Coding Tools in Mid-2026: High Adoption, Low Trust, and What It Means for Developers

AI Coding Tools in Mid-2026: High Adoption, Low Trust, and What It Means for Developers

Artificial intelligence has become deeply embedded in the modern software development workflow. From generating code snippets to debugging complex applications, AI-powered coding assistants are no longer experimental. They are everyday tools for millions of developers worldwide. Yet, despite this widespread adoption, one issue continues to define the relationship between developers and AI – trust. We…

Surge as New Copilot Strategy Could Unlock AI Revenue Growth

Surge as New Copilot Strategy Could Unlock AI Revenue Growth

TLDR Microsoft stock rises as Oppenheimer lifts its price target to $570 Copilot strategy shifts focus toward enterprise AI adoption and usage New billing model links AI agent revenue with customer demand growth Microsoft combines Copilot tools to improve workplace productivity features AI expansion supports Microsoft’s broader cloud and software strategy Microsoft Corporation (MSFT) shares…

Aspire Systems Introduces PAVE Methodology to Drive Greater Productivity from Enterprise AI

Aspire Systems Introduces PAVE Methodology to Drive Greater Productivity from Enterprise AI

Aspire Systems, an AI-led platform driven technology services firm, has introduced PAVE (Progressive AI ValuE), a new methodology developed to enable enterprises increase productivity from their AI investments and move from AI experimentation to sustained, measurable value. As organizations rapidly adopt AI across business and technology functions, translating growing AI adoption into consistent productivity gains…

​Before Scaling AI Coding Tools, Find Your Engineering Bottleneck

​Before Scaling AI Coding Tools, Find Your Engineering Bottleneck

Illia Smoliienko is the founder of Sivense and an expert with over a decade of experience in industrial IoT and predictive maintenance. ​AI has done exactly what was expected: Code has started appearing faster. However, code is the output of a single stage, whereas a team’s result is a feature that has reached production and…