I am seeing some early signs of yet another unconfirmed Google Search ranking update with more volatility touching down today, February 10th. The chatter within the SEO community is starting to spike, and some of the third-party tracking tools are showing volatility. This seems unrelated to the February 2026 Google Discover core update, which started…
Most SEO teams believe they need more data to report success, but what they actually have is metric debt, at least that’s what I keep seeing. The accumulated cost of optimizing for key performance indicators that no longer reflect how growth happens. The environment has changed, mostly because economic pressure has shifted expectations. At the…
As AI continues to impact everyday life, what does this mean for accessibility? Will your website still be important in 2026? Can AI do accessibility better than humans? Jonathan Hassell, CEO at digital accessibility specialists Hassell Inclusion, answers the key questions that matter to you in his top five accessibility trends for 2026. Last year,…
Think of your website like a library. For years, you just needed to make sure the doors were open so Google could walk in and index the books. Today, that library is being visited by AI agents that don’t just browse—they sprint through the aisles, pull specific paragraphs, and read them aloud to users who…
Why Your Website Stays Invisible on Google Ever wondered why some websites always show up on Google while others stay invisible? The secret is SEO. Today, growing online isn’t just about being present—it’s about being found. Without the right tools and strategies, reaching your audience can feel like guesswork. Modern SEO tools make it easier…
Enterprise SEO and marketing teams are now tracking how large language models (LLMs) describe, rank, and cite their brands across AI search engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews. We’ve reviewed the best AI search visibility tools available in 2026, focusing on prompt-level tracking, sentiment analysis, citation intelligence, and large-scale reporting. In this…
It is easy to dismiss breadcrumbs as a legacy feature—just a row of small links at the top of a product page. But in 2026, viewing them purely as a visual aid is a strategic error. While Google’s January 2025 update removed visual breadcrumbs from mobile search results to save screen space, the search engine’s…
The way businesses connect with other businesses online is changing fast. For 2026, getting ahead means getting smart about new ways to market and sell. This guide is all about helping you figure out the best b2b digital marketing strategies. We’ll look at what buyers want now, how to use technology without getting lost, and…
PHOTOART: MERCA2.0 Google has launched its first core update of 2026. The update is unusual, as it is exclusively directed at Google Discover, the personalized recommendation feed that appears on mobile devices and in the Google app. This change could have a direct impact on the traffic of numerous publishers, digital media outlets, and content…
This week, we covered the first core update of 2026, the February 2026 Discover core update. Meanwhile, there is an ongoing super-heated and volatile Google search rankings. Google has nothing to share about the recent unconfirmed ranking updates. Google said its search algorithms, spam detection, spam policies did not fundamentally change with AI Search. Google…
