SEO. How Google’s artificial intelligence is changing the way we get information
CANVA Searching on Google no longer necessarily means visiting a website. Increasingly, users get immediate answers without clicking on any link. This phenomenon, known in SEO as “zero-click searches”, has accelerated with the arrival of AI Overviews, the artificial intelligence–generated summaries that Google displays directly on the results page. READ ALSO. SEO, AEO, GEO: What does…