Last year, LOCALiQ surveyed over 500 UK businesses, revealing that 76% felt marketing had become more challenging and 55% were overwhelmed by the pace of change. Since then, AI has become an increasingly established part of everyday marketing, influencing everything from content creation and campaign management to how customers search for information and discover businesses…
Victor Karpenko, Founder and CEO of SeoProfy, has 16+ years of experience building data-driven SEO strategies. For years, I could confidently use several key metrics to assess the SEO performance of a website: keyword rankings, impressions, click-through rates and organic traffic. A steady increase in these figures almost always predicted revenue growth. Recently, however, I’ve…
Google may have released yet another unconfirmed Google search ranking update this weekend. I am seeing some signs of ranking movement from the third-party Google tracking tools and the SEO chatter spiked a bit this weekend. This includes movement on the 18th and 19th of July. The last time we reported on a Google update…
impact of AI on search engines.) Tools like Google’s Search Console can provide insights into your site’s crawlability. Regularly check for crawl errors and rectify them to ensure that every piece of content you create has the opportunity to be indexed and discovered by your target audience. See also Check out this tool. The Importance…
An SEO Essex analysis of public data finds that with generative AI transforming search behavior and Google queries at an all-time high, 73% of marketers now prioritize content for AI-generated answers (Interactive Advertising Bureau, 2026), and local businesses that adapt their content for AI visibility stand to gain a competitive edge over those that don’t….
MARTIN LELIEVRE / Contributor via Getty Images Follow ZDNET: Add us as a preferred source on Google. ZDNET’s key takeaways AI traffic grew 66% in 2025 but remains under 0.15% of visits. AI citations can build exposure even without direct traffic. These tactics can improve your visibility in AI search. You’ve been quietly losing traffic…
This is the reality of search in Russia in 2026. Classical SEO still matters, but it’s no longer sufficient. If your brand isn’t structured, written, and signalled for generative AI — whether you’re targeting Alice’s voice answers, feeding the meteoric rise of DeepSeek, or optimising for Yandex Neuro, ChatGPT, GigaChat, and Perplexity — you’re effectively…
There is also a decisive shift toward direct and concise copywriting. AI engines retrieve paragraphs and fragments, not entire pages. They extract bullet lists, short paragraphs, clean entity relationships, and contextual summaries. If your point is not clear within the first two to three paragraphs, it may never appear in the final AI citation. This…
Technology literacy in education in more detail. Social media platforms are buzzing with influencers sharing their experiences and results from implementing neckband microphones and ecommerce SEO strategies. Course creators are posting ‘before-and-after’ testimonials, showcasing how these changes have led to improved student satisfaction and increased sales. This community-driven approach to sharing knowledge not only educates…
For local service businesses, visibility is only valuable when it connects the company with people who are likely to become customers. A website can look professional, a business can have years of experience, and the service quality can be excellent, but if the right people cannot find the company online, growth becomes harder. Most customers…
