Is GenAI proving to be a transformative tool for marketers working with data and analytics in 2026 – or is it another hurdle to surmount? In this piece, our expert commentators break down the challenges facing marketers and organisations who have set out to apply GenAI in data-driven decision-making, from why AI can’t save poor-quality…
Come molte grandi aziende, Dell ha inviato schede tecniche e informazioni per la stampa prima del CES per i dispositivi che intende annunciare alla fiera. I nuovi Dell XPS 14 e XPS 16e il Portatile Alienware 16 Area-51 e desktop hanno tutti qualcosa in comune che potrebbe non essere evidente a prima vista. Sebbene tutti…
In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, creators will take on the role of consultants, as brands develop more substantial partnerships with the talent that now make up such a core part…
New Delhi: After years of relentless promotion of “AI PCs,” Dell has admitted that the strategy may have gone too far. At CES 2026, the company shifted its tone, acknowledging that consumers are not rushing to buy laptops or desktops simply because they carry an “AI” label. Dell’s leadership made clear that while every new…
By Prasad Venkatesan,Customer Experience (CX) has firmly established itself as a boardroom priority. Yet, despite significant investments in CRM platforms, digital channels, and AI capabilities, many CX initiatives continue to fall short of expectations. The reason is rarely the absence of technology. More often, it is the misguided belief that CX transformation is primarily a…
The app stores have never been more competitive — and never more vital. For mobile marketers, developers, and growth leaders, success today hinges on far more than just having a great product. It requires visibility, insight, agility, and precision across the entire app store journey. The App Store Marketing Ecosystem 2026 market map is designed…
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Which trends will define social media marketing this year? To find out, Emplifi conducted a survey of 564 marketers. An infographic (below) covers key insights from the research. It explores key social media trends to watch in areas like workflows, user-generated content, influencer marketing, and team management.
Classified in: Science and technologySubject: SVY Gentenox Enterprises Limited unveils its 2025 Global Digital Marketing Performance Report, highlighting the latest trends, challenges, and opportunities shaping the digital marketing landscape worldwide. NICOSIA,Cyprus, Jan. 8, 2026 /PRNewswire-PRWeb/ — Gentenox Enterprises Limited, a global digital marketing agency, today released its annual report analyzing digital marketing performance across industries…
Should your small business partner with an influencer? The short answer is yes; however, this isn’t a process you should rush into. The evolution of marketing over the years has provided both advantages and disadvantages for small businesses. The perception that influencer marketing is reserved for big brands is dying out as small businesses take…
“Omnichannel” – the marketing strategy buzzword that has pervaded the space in the last several years – literally means “in every channel”; in effect, making sure a brand or message is everywhere. But trying to be everywhere isn’t the best way to go about executing an omnichannel strategy, according to a panel of experts who…
