Head of Video Strategy for YouTube Canada Peter Hand on what advertisers are doing to produce the most profitable commercials for the Super Bowl this year.
Το περιοδικό Marketing Week παρουσιάζει- τη λίστα 20 under 40 Social Media. Στόχος της είναι να αναδείξει επαγγελματίες έως 40 ετών που δραστηριοποιούνται στον ευρύτερο χώρο του Social Media Marketing, είτε από την πλευρά του Βrand, είτε από την πλευρά του Agency, είτε από την πλευρά του Μέσου, είτε freelancer στον κλάδο των Social Media…
Most marketers are used to looking at SEO through a rearview mirror. We analyze last month’s search volume to plan next month’s content. That historical data is still valuable for building a foundation, but it often misses the immediate opportunities happening right now. In 2026, the most effective teams are balancing that long-term view with…
The Gist The rise of the CXO often signals organizational failure. When experience needs a single executive owner, it usually means accountability has been fragmented across operations, technology and marketing. Customers don’t want relationships — they want reliability. Emotional engagement and brand storytelling can’t compensate for broken systems, inconsistent execution or preventable friction. Dashboards and…
5 città, 4 Partner SAP e 9 appuntamenti per raccontare come la Business AI sia la nuova frontiera della produttività e dell’innovazione per le aziende del mid-market italiano. SAP Italia, insieme con Derga Consulting, Altea Up, Avvale e Horsa Run, e in collaborazione con IDC, ha promosso un tour sul territorio nazionale per incontrare i…
Instagram’s regional dominance is weakening in parts of Asia-Pacific (APAC) as brands redirect campaign activity toward short-form video platforms and performance-focused campaign models, according to AnyMind Group’s “State of Influence 2026 Report.” The data points to a regional shift in how creator marketing operates, with markets emphasizing measurable outcomes, while others remain centered on awareness….
Boomerang Partners is preparing to launch a major affiliate-focused activation branded TIME TO WIN, as the global sports calendar moves into one of its busiest periods. The company has released a teaser video featuring players from AC Milan, its Official Regional Partner, signalling the upcoming activation aimed at affiliate teams. The video includes appearances by…
AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has released its State of Influence in APAC 2026 Report, revealing a fundamental shift in influencer marketing across the region. Influencer marketing across Asia has evolved from an upper-funnel driver to an outcome-driver in 2025, as influencers are increasingly proven to impact trust,…
The online world changes so fast, doesn’t it? If your small business isn’t keeping up with social media marketing, you might be missing out on customers and sales. It’s not just about posting stuff anymore; it’s about being smart and connecting with people. This guide looks at some expert ways to make your social media…
India’s BFSI sector has never lacked scale. What it has historically struggled with is meaningful connection. As the sector heads into 2026, that gap is becoming impossible to ignore. Market capitalisation has crossed the $1 trillion mark. Digital payments have gone mainstream. Insurance, banking and investments now sit inside everyday apps and platforms. And yet,…
