The number of creators posting IPL-related content has doubled to 1.2 million from 2024 to 2025 What’s the story The Indian Premier League (IPL) is set to witness a major surge in influencer marketing, with brands increasingly relying on creators to connect with audiences during the tournament. A recent report by creator intelligence platform Qoruz…
An SEO crafting a newsletter with AI spotted a hallucination about a March 2026 Google Core Update and decided to publish it as an experiment to see how misinformation spreads. While search marketing industry publications ignored the fake news some independent SEOs picked it up and ran with it without first checking the factual accuracy…
Η τεχνητή νοημοσύνη αλλάζει με ταχύ ρυθμό τον τρόπο με τον οποίο δημιουργείται, διανέμεται και βελτιστοποιείται το περιεχόμενο, μετατρέποντας σταδιακά το content marketing σε ένα πεδίο έντονης τεχνολογικής εξέλιξης. Από τη σύλληψη ιδεών και τη συγγραφή μέχρι την ανάλυση δεδομένων και την εξατομίκευση περιεχομένου, τα εργαλεία AI μπορούν -όταν χρησιμοποιούνται σωστά- να ενισχύσουν σημαντικά την…
New Delhi: The 15th edition of ad:tech New Delhi opened at Yashobhoomi on Wednesday, convening leaders from marketing, media, advertising, and technology to explore how artificial intelligence, data ecosystems, and changing consumer behaviour are influencing the future of marketing. The event is being held under the theme “The Bold Front,” highlighting the convergence of human…
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape. The keynotes and sessions underscored the importance of adapting to new paradigms, the shift from traditional marketing funnels to more interactive and customer-centric approaches as well as embracing the possibilities of artificial intelligence (AI). This year’s conference,…
By Salami Abdul MOHAMMED The tourism industry contributed US$4.82 billion to Ghana’s economy in 2024 which made up 5.7 percent of its GDP. Tourism employs 370,000 Ghanaians directly. Compared to its African neighbors such as Kenya, Rwanda and Tanzania, Ghana is underperforming. With Ghana having recently come out of stabilization and now seeing its cedi…
The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase providing the information you need to take your campaign to the next level. The New Campaign Optimization Playbook: AI, Personalization, CTV & Measurement Beyond the Click will feature Demandbase’s Hannah Jordan, Director of Digital Marketing, and Anthony…
The Pitch CMO Summit 2026, hosted by the exchange4media Group today, brought together leading marketing minds and CMOs to decode how brands can navigate growth, creativity and technology in an increasingly AInative world. One of exchange4media’s flagship marketing forums, the summit convened senior marketers, brand leaders and strategists to discuss how human insight, creativity and…
Brands have never invested more in customer experience. Marketing tech stacks swell with AI tools, personalisation engines and omnichannel platforms. Boardrooms celebrate frictionless journeys and emotional connections. Dashboards glow green and, at face value, the metrics look good. Customers, on the other hand, are telling a very different story. The recent SAP Engagement…
logo How agentic systems reshape marketing through continuous decision loops and synergies SINGAPORE, March 16, 2026 /PRNewswire/ — Appier, an AI-native AaaS (Agentic AI as a Service) company, today announced the release of its latest whitepaper, “The Future of Autonomous Marketing with Agentic AI.” The report explores how agentic AI is emerging as a new…
