Ansira Brings Marketing Leaders Together at “The Channel Effect” to Explore the Future of Brand-to-Local Marketing

Ansira Brings Marketing Leaders Together at “The Channel Effect” to Explore the Future of Brand-to-Local Marketing

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Industry leaders shared insights on AI, partner ecosystems, and platform-driven marketing strategies ST. LOUIS, March 18, 2026 /PRNewswire/ — Ansira Partners, Inc. (“Ansira”), the platform of record for brand-to-local ecosystems, hosted The Channel Effect, its sixth annual client summit, from February 23-25, 2026. The event brought together senior marketing leaders from across Ansira’s diverse client community…

Where AI Will Be Used by B2B Marketers in 2026: DGR Interview with Jasper’s Loreal Lynch

Where AI Will Be Used by B2B Marketers in 2026: DGR Interview with Jasper’s Loreal Lynch

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A year ago, marketers we still evaluating whether artificial intelligence (AI) belonged in a B2B marketers workflow. Today, marketers apply AI as broadly across data, content, and creativity as any industry. The State of AI in Marketing 2026 from Jasper explores how AI has transformed from experimentation to scale over the last 12 months, and…

Influencer marketing in IPL 2026 to touch ₹700 crore

Influencer marketing in IPL 2026 to touch ₹700 crore

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The number of creators posting IPL-related content has doubled to 1.2 million from 2024 to 2025 What’s the story The Indian Premier League (IPL) is set to witness a major surge in influencer marketing, with brands increasingly relying on creators to connect with audiences during the tournament. A recent report by creator intelligence platform Qoruz…

SEO Test Shows It’s Trivial To Rank Misinformation On Google

SEO Test Shows It’s Trivial To Rank Misinformation On Google

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An SEO crafting a newsletter with AI spotted a hallucination about a March 2026 Google Core Update and decided to publish it as an experiment to see how misinformation spreads. While search marketing industry publications ignored the fake news some independent SEOs picked it up and ran with it without first checking the factual accuracy…

Η AI κερδίζει έδαφος και στο content marketing – Θετικά τη βλέπει το 74%

Η AI κερδίζει έδαφος και στο content marketing – Θετικά τη βλέπει το 74%

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Η τεχνητή νοημοσύνη αλλάζει με ταχύ ρυθμό τον τρόπο με τον οποίο δημιουργείται, διανέμεται και βελτιστοποιείται το περιεχόμενο, μετατρέποντας σταδιακά το content marketing σε ένα πεδίο έντονης τεχνολογικής εξέλιξης. Από τη σύλληψη ιδεών και τη συγγραφή μέχρι την ανάλυση δεδομένων και την εξατομίκευση περιεχομένου, τα εργαλεία AI μπορούν -όταν χρησιμοποιούνται σωστά- να ενισχύσουν σημαντικά την…

Ad:tech New Delhi 2026 brings focus on AI, programmatic media, and consumer behaviour

Ad:tech New Delhi 2026 brings focus on AI, programmatic media, and consumer behaviour

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New Delhi: The 15th edition of ad:tech New Delhi opened at Yashobhoomi on Wednesday, convening leaders from marketing, media, advertising, and technology to explore how artificial intelligence, data ecosystems, and changing consumer behaviour are influencing the future of marketing. The event is being held under the theme “The Bold Front,” highlighting the convergence of human…

8 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

8 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

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B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape. The keynotes and sessions underscored the importance of adapting to new paradigms, the shift from traditional marketing funnels to more interactive and customer-centric approaches as well as embracing the possibilities of artificial intelligence (AI). This year’s conference,…

Digital tourism marketing: How we can ‘SPEED’ economic growth through strategic positioning

Digital tourism marketing: How we can ‘SPEED’ economic growth through strategic positioning

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By Salami Abdul MOHAMMED The tourism industry contributed US$4.82 billion to Ghana’s economy in 2024 which made up 5.7 percent of its GDP. Tourism employs 370,000 Ghanaians directly. Compared to its African neighbors such as Kenya, Rwanda and Tanzania, Ghana is underperforming. With Ghana having recently come out of stabilization and now seeing its cedi…

Demandbase Experts Share Strategies for Privacy-First Marketing: 2026 #COSeries

Demandbase Experts Share Strategies for Privacy-First Marketing: 2026 #COSeries

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The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase providing the information you need to take your campaign to the next level. The New Campaign Optimization Playbook: AI, Personalization, CTV & Measurement Beyond the Click will feature Demandbase’s Hannah Jordan, Director of Digital Marketing, and Anthony…