In today’s digital-first economy, brands have access to more consumer data than ever before. Yet having data is not the same as understanding people. Organizations often struggle to translate large volumes of customer information into meaningful marketing strategies that resonate with real audiences. This challenge has fueled the rise of AI-powered audience modeling, helping marketers…
Digital marketing has never stood still. Every technological shift, every new platform, every change in consumer behaviour has demanded marketers willing to experiment before the playbook existed. Behind that progress are professionals who backed digital before it became the default. Media planners who redirected budgets. Buyers who championed emerging platforms. Brand marketers who proved that…
BBC on TikTok’s evolving trends.) Engagement Strategies for Brands Brands are also keenly aware of the July 2026 TikTok trends, looking to harness the emotional power of these audio formats. It’s not enough for brands to just create ads anymore; they must participate in the conversation. Successful brands are embracing the viral nature of TikTok…
Agentic go-to-market automation startup Alta AI Inc. said today it has raised $25 million in an early-stage round of funding as it tries to accelerate its mission to enhance customer acquisition for enterprises. The Series A round follows a period of explosive growth for the company, which now wants to sustain that momentum by scaling…
importance of digital advertising.) Future Trends to Watch in Digital Advertising As we look ahead, several trends are poised to shape the future of the digital advertising market: Increased Investment in Video Content: Video advertising is gaining traction as consumers increasingly prefer visual content. Platforms like YouTube and TikTok are becoming critical channels for brand…
Key Takeaways High-performing B2B marketers are separating themselves through stronger data foundations, buying group implementation, and more sophisticated measurement practices. The report also shows that full-funnel attribution, campaign agility, and tighter CFO alignment correlate with better marketing outcomes and stronger revenue impact. An annual report from Anteriad uncovers the key challenges and opportunities that many B2B marketers face…
You have probably seen the screenshots: someone earning thousands a month in “passive” affiliate income while they sleep. Most of it is exaggerated, and some of it is a lie. But underneath the hype, affiliate marketing is a real, legitimate way to earn money by recommending products you believe in, and plenty of ordinary people…
Marketing has never stood still. Every era has introduced a force that has challenged the sworn playbooks. Today, that force is AI. For marketers, it has sparked equal parts excitement and uncertainty. AI is changing how content is created, campaigns are executed, decisions are made and customer experiences are delivered. Alongside the promise of unprecedented…
Swedish home furnishings retailer IKEA has appointed Jessamine Avila as its new chief marketing officer for India, a strategic leadership placement designed to support the company’s ongoing expansion of its omnichannel retail network. In her new capacity within the growth and marketing function, Avila will take charge of directing IKEA India’s marketing strategies and driving…
[July 07, 2026] Today, Klaviyo (NYSE: KVYO), the autonomous B2C CRM, announced the launch of Klaviyo Social Marketing; a new product built for connecting siloed social media engagement to omnichannel marketing strategies that drive revenue and more personalized customer experiences. …
