Steve Babaeko, Group CEO and Chief Creative Officer of X3M Ideas X3M Media CEO Steve Babaeko has urged brands, agencies and policymakers to move beyond superficial cultural references and build marketing strategies rooted in authentic African experiences, warning that the continent risks losing the economic value of its heritage if its custodians are excluded. Speaking…
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“I don’t know what to write in a DM to an influencer.””It’s a hassle to think of a message from scratch every time…”For those who have started influencer marketing, the next hurdle after selection …
HOLMDEL, N.J., Sept. 23, 2026 /PRNewswire/ — The New Jersey Digital Marketing Conference (NJDMC) returns Thursday, October 15, 2026, bringing marketers, technologists, and business leaders together for a day of keynotes, panels, and networking at the iconic Bell Works campus in Holmdel, NJ. Hosted…
The Speed Trap: Why Substance Wins in the Age of Automated Marketing | TheCork.ie (News & Entertainment) 15 49.0138 8.38624 arrow 1 both 1 4000 1 0 horizontal https://www.thecork.ie 300 0 1
Sustainability has undergone a fundamental transformation in the fresh produce industry. Once viewed primarily as a consumer-facing marketing initiative or a premium-priced niche category, sustainable practices are now treated as essential mechanisms for operational survival for growers and retailers alike. Each year The Packer brings you Sustainability Insights, a report that examines what’s now and…
New York—The holiday season is fast approaching, making the diamond jewelry that is sitting in a retailer’s showcase, and being marketed to potential customers, even more important. Sherry Smith, principal partner at The Retail Smiths, said that diamond jewelry constitutes about 42 percent of a jeweler’s annual sales, so it is important for retailers to…
La promoción de los boletos del Congreso Nacional de Marketing Digital 2026 (CNMD 2026) con 30% de descuento entra en su recta final. Los profesionales, agencias, universidades y empresas interesadas en participar podrán aprovechar el beneficio hasta el 30 de septiembre de 2026. El encuentro, presentado por Geely, se realizará los días 18 y 19…
The much-awaited Pitch Finovate – BFSI Marketing Awards 2026 was held on September 23 in Mumbai. The fourth edition of the spectacular awards brought together the brightest minds and leading voices from the banking, financial services and insurance (BFSI) sector. The awards serves as a platform for industry professionals, decision-makers and experts to come together…
Jon Miller explains how Phave uses playlists to power one-to-one marketing. Jon Miller, co-founder of Marketo, is returning to the category he helped create to build a marketing automation platform (MAP) for the AI age. Today, Miller and his team officially launched Phave, a new AI-powered platform designed specifically for enterprise B2B marketing organizations. After…
The B2B SaaS Marketing Strategy: Why You Have a Category-Memory Problem Your product is generating traffic. The marketing dashboard shows green arrows across the board. Yet, when enterprise buyers actually map out their procurement shortlists, you aren’t there. This is the reality for professional services firms (consultancies, agencies, and legal practices) attempting to launch or…
