Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! When every customer expects you to know them yet resists being known too well, marketing enters a delicate tension. The future of marketing automation lies in finding equilibrium to scale personalization in a way that…
Tension: Digital marketers built their entire worldview on measurable clicks, yet a physical envelope outperforms their best campaigns. Noise: The industry obsession with digital-first strategy drowns out evidence that tangible channels still drive powerful consumer action. Direct Message: Attention is a physical experience, and the channels that respect that reality will always command deeper engagement….
Marketing Indaba 2026, a South African marketing conference, now in its 16th year, has announced that it will be taking place on Wednesday, 22 April and Thursday, 23 April at the CTICC in Cape Town from 09:00 to 16:00 daily. The conference says it aims to promise two dynamic days filled with cutting-edge insights, engaging…
What does AI actually do in email marketing? AI analyzes user behavior, preferences, and timing patterns to decide what to send, when to send, and when to stay silent. Is AI replacing email marketers? Not really. AI merely assists marketers with the data and automation, while humans decide the strategy, tone, and ethics. How is…
Following the release of our 2026 US Agencies Benchmarking Report, we’re spotlighting the top B2B brand marketing agencies across the region. From the agencies earning the highest gross income to emerging brand trends, this blog unveils the key insights shaping the market today. The full report is packed with valuable data, from the US’s fastest-growing…
The strongest strategy departments in Saudi are not the most local or the most international. They are the ones where both coexist, sometimes uncomfortably, writes Interesting Times’ Roupen Markossian. Have we made ‘local’ the answer before asking the question? There’s a new rule in Saudi’s marketing industry: local wins. What we say and how we…
