Ogilvy India partners with Google to launch AI-powered creative studio
Ogilvy India has partnered with Google to launch an AI-powered creative studio for supporting the agency’s creative and production workflows.
The internal platform has been designed to help creative teams develop still and video assets faster, while supporting workflows from ideation to execution. The studio uses generative AI tools to assist with concept visualisation, concept cards and asset creation.
According to the agency, the platform has been built with a simplified interface to make it accessible for art directors, copywriters and designers. The tool is intended to support creative teams in areas such as social media asset creation, audience-specific content adaptation and virtual try-ons, while maintaining brand guidelines and IP protection.
Commenting on the launch, VR Rajesh said, “Creativity is at the core of everything we do at Ogilvy. Partnering with Google to build this bespoke AI Creative Studio gives our teams the speed and agility to scale brilliant ideas securely.”
Satya Raghavan added, “Ogilvy India has enabled a new era of secure, scalable and distinctly human storytelling for brands by combining Google’s advanced generative AI technology with Ogilvy’s unparalleled creative expertise.”
The agency said early pilots have helped reduce concept-to-asset timelines, allowing teams to spend more time on creative development and strategy.
