Ogilvy India and Google launch AI Creative Studio to speed up ad production
Ogilvy India, in collaboration with Google, has launched a bespoke AI Creative Studio aimed at supporting its internal creative teams with faster production of digital and video assets.
The platform is designed to streamline the workflow from ideation to final delivery and enable the creation of IP-protected, on-brand content using generative AI tools. It allows teams to move from early concepts to finished creative outputs at a faster pace.
The studio has been built with a simplified interface intended for use by art directors, copywriters and designers. The system is intended to function as a support tool in the creative process rather than replace human roles, with AI handling parts of the visual production process.
Commenting on the launch, VR Rajesh, Group Chief Executive Officer, Ogilvy India, said, “Creativity is at the core of everything we do at Ogilvy. Partnering with Google to build this bespoke AI Creative Studio gives our teams the speed and agility to scale brilliant ideas securely. It equips our people to push the boundaries of modern storytelling. We want to consistently raise the bar for our clients, and this technology powers us to do that at an unprecedented speed.”
Satya Raghavan, Director, Marketing Partners, Google, added, “Ogilvy India has enabled a new era of secure, scalable and distinctly human storytelling for brands by combining Google’s advanced generative AI technology with Ogilvy’s unparalleled creative expertise.”
The studio also supports hyper-personalised content creation, including social media assets tailored to specific audience groups, virtual try-ons and brand-aligned visual formats.
According to Ogilvy India and Google, early pilots of the platform have reduced the time required to move from concept development to final assets, allowing creative teams more time for strategic and creative work.
The AI Creative Studio is part of Ogilvy India’s broader effort to integrate AI into its creative operations as the agency expands its digital capabilities.
