VML Greece & WPP Media παρουσίασαν την έκθεση Future 100: 2026
VML Greece & WPP Media παρουσίασαν την έκθεση Future 100: 2026 – marketingweek.gr
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Is AI slowly replacing, or simply augmenting, the marketing workforce? The Drum asked the trusted experts in its Rolodex for their take on how automation is changing their working days. In most cases, agencies are investing in upskilling their workforces (Michael Dziedzic/Unsplash) From strategy to execution, brands and agencies are building and adapting stacks, as…
Company Logo The managed digital workplace services market presents opportunities in AI-driven automation, cloud-based workplaces, and enhanced employee experiences. There’s a rising need for hybrid work solutions, security frameworks, and proactive IT management. Growth is especially strong in Asia-Pacific and the tech-heavy sectors. Managed Digital Workplace Services Market Managed Digital Workplace Services Market · GlobeNewswire…
Change happens at an ever-faster rate, and CMOs have to keep up. Julia Zimmermann reflects on new research revealing the hopes and fears of marketing leaders. CMOs must balance speed with strategy… and a range of other considerations, explains Zimmermann Let’s be honest: being a CMO has never been easy. But heading into 2026, it’s…
Tariffs affecting IT infrastructure and cloud services have increased operation costs, slowing down platform scaling in regions like North America and Asia-Pacific. Nonetheless, these tariffs have spurred the adoption of cloud-based solutions, fostering a shift towards subscription-driven software models. The AI in talent acquisition market research delivers comprehensive insights into global market size, regional shares,…
Authored by Mayank Tripathi, Founder, Findise Solutions Marketing in 2026 is being shaped by two powerful forces, artificial intelligence and the growing need for genuine human connection. AI has changed the way brands create content, understand consumers and communicate at scale. At the same time, consumers are becoming more selective about what they engage with….
Καθώς η ελληνική τουριστική βιομηχανία προετοιμάζεται για τη σεζόν του 2026, οι προκλήσεις για τους ξενοδόχους και τους επενδυτές μεταφέρονται από τις υποδομές στο ψηφιακό πεδίο. Το 2026 δεν είναι απλώς άλλη μια χρονιά. Είναι το έτος που η Τεχνητή Νοημοσύνη (AI), η κυριαρχία των “Zero-Click” αναζητήσεων και η επιθετική στρατηγική των OTAs επανακαθορίζουν τους…