NBC Sports Chooses Triton Digital for Podcast Support
Hosting, monetization and measurement tools will aid its sports podcasts
From the Radio World “Who’s Buying What” page: NBC Sports has selected Triton Digital for components of its podcast and digital audio infrastructure.
A release said that NBC Sports will make use of Triton’s hosting, monetization and audience measurement tools.
“Working alongside Triton Digital allows us to better understand our growing audiences and deliver reliable, consistent measurements to advertisers,” said Aileen Sokol, VP of content partnership development at NBC Sports.
As part of the collaboration, NBC Sports will use Triton’s Omny Studio for podcast hosting and distribution, Triton Ad Platform for audio advertising monetization and campaign management, Podcast Metrics for IAB-certified podcast measurement and analytics and Demos+ for demographic insights.
The release said that Triton’s technology will support NBC Sports’ podcast portfolio, allowing the company to distribute and monetize its sports podcasts.
Users and suppliers may submit items for “Who’s Buying What” to [email protected].
The author is a content producer and staff writer for Radio World, having joined the editorial team in 2024. He has a lifelong passion for long-distance FM radio propagation and is a faculty advisor for 89.1 WXVU(FM). He is also the creator of RadioLand, an FM radio location mobile app, which he completed for his Villanova University graduate thesis.
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