importance of marketing strategies.) Building Competitive Differentiation As competition heats up, establishing a strong brand identity and differentiating your business is paramount. In the crowded marketplace of 2026, customers are likely to choose brands that resonate with their values. 1. Market Research Effective market research is the backbone of any successful marketing campaign. In 2026,…
Thu, April 23, 2026 at 2:24 PM UTC Pixels Hunter / Shutterstock.com Quick Read IBM (IBM) beat Q1 2026 EPS estimates by 5.45% with $1.91 non-GAAP earnings and revenue of $15.92B up 9.46% YoY, but software growth decelerated to 11.3% and Consulting grew just 1%, raising concerns about AI competition eroding its consulting franchise. IBM’s…
[March 05, 2026] Kira, the first AI Operating System for Education, today announced a strategic partnership with Lovable, the leading AI application-building platform, to launch a new course on AI-powered software development. The course was developed using Kira’s AI-native course creation capabilities and integrates directly with Lovable’s development environment, giving students a pathway from foundational…
Criteo, the commerce platform, has debuted Criteo GO to better support SMBs and advertisers. The generative AI-powered tool lets advertisers create accounts, billing details and launch campaigns in five clicks. The new offer helps scale a wider advertiser base and allocate budgets across channels. The focus is unifying display, video, native and social within a single campaign…
Advantech unveils edge AI solutions accelerated by NVIDIA Jetson Thor for robotics, medical AI, and data intelligence Advantech, a global specialist in edge computing, has introduced a new line-up of application-focused Edge AI solutions powered by NVIDIA Jetson Thor modules. The NVIDIA Jetson Thor series has been designed to set a new benchmark for edge…
The marketing landscape in India is evolving every time there is a new tech refresh, algorithm change, or trend that emerges overnight. As customers interact across the digital eco-system, from websites, mobile apps, social media platforms, online marketplaces, to physical retail stores, delivering a seamless experience across all touchpoints has become essential. Marketing technology (MarTech)…
