SEO and AI: Visibility fundamentals
Date: 10:00, 31 March 2026
Location: In-person
Cost: £300.00 + VAT
Trainer: Steven Wilson-Beales
Is your journalism getting lost in the noise?
With AI-generated summaries, zero-click search results, and ever-changing algorithms, it’s harder than ever to ensure your stories reach the right audience. This hands-on course is designed to help journalists, editors, and newsroom leaders understand and master the new rules of visibility in 2026.
What will you explore?
- The new visibility landscape:
Unpack how Google, Discover, and AI-driven platforms decide what news gets seen—and what gets buried. - SEO essentials for journalists:
Learn practical, newsroom-friendly techniques to boost your stories’ reach without compromising editorial integrity. - Structuring for success:
Discover how to craft headlines, choose images, and format articles so they perform across search, news feeds, and AI overviews. - Real-time optimisation:
Find out how to make breaking news, live blogs, and evergreen features more discoverable—right when it matters most. - Tools & analytics:
Get to grips with Search Console and other tools to track your performance and spot new opportunities. - Editorial strategy for the AI era:
Explore how to adapt your newsroom’s workflows and planning to thrive in a world of zero-click results and AI-powered discovery.
Who should attend?
This course is ideal for journalists, editors, and digital leads who want to future-proof their skills, grow their audience, and ensure their journalism is seen—no matter how the search landscape evolves.
