Download Econsultancy’s Future of Marketing Report 2026
This edition of Econsultancy’s annual Future of Marketing report brings together survey results from more than 1,000 marketing professionals to explore the key trends and challenges shaping the industry.
Explore the key findings of this forward-looking report, including:
AI meets marketing reality: From marketers’ views on AI’s transformative potential to how they are responding to ‘workslop’, this is the year that the promises and risks of GenAI began to hit marketers’ daily realities
The CX arms race: Consistently seen as pivotal to performance, we uncover the drivers of and barriers to exceptional customer experience and how marketers can keep pace with change
The human competitive advantage: Sitting at the heart of both AI and CX success is the human element – the unique advantage belonging to each organisation. Our research reveals the extent to which skills and training investment can define current and future success.
