VIT Chennai Marketing Conclave 2026 to focus on AI and marketing trends

VIT Business School, VIT Chennai, will host Marketing Conclave 2026, bringing industry leaders together to discuss AI, consumer behaviour and marketing strategy.

As AI reshapes every business function, industry leaders will come together in Chennai to examine the forces redefining marketing strategy and consumer behaviour.

Organised by VIT Business School, VIT Chennai, the Marketing Conclave 2026 will take place in Chennai on Friday, October 30, bringing together around 20 senior leaders from 17 companies across sectors to discuss the opportunities and challenges shaping the future of marketing.

Industry leaders to address inaugural session

The inaugural session will feature Lakshminarayanan Duraiswamy, Managing Director, Sundaram Home Finance, who will deliver the keynote address, and Navaneeth L V, CEO, THG Publishing Private Limited (The Hindu), who will deliver a special address. Dr G. V. Selvam, Vice President, VIT, will deliver the presidential address.

Three panel discussions to explore marketing trends

It will also host three panel discussions examining shifts in the marketing landscape: Understanding Consumers in the Age of AI, Rethinking Marketing in the Experience Economy, and From Legacy Brands to Direct-to-Consumer Models.

Fireside chats to examine creativity and AI

The programme will also feature two fireside chats, including a conversation with Aparajita Biswas, Head of Marketing, The Hindu Group, and a discussion on Creativity in the Age of AI.

Student entrepreneurs and networking in focus

One session also puts student entrepreneurs in focus, with students highlighting the realities of building businesses and brands in a rapidly evolving marketplace. 

The event also offers a networking session to create space for interaction around careers in digital marketing, brand management, consumer insights, and start-ups.

Published on October 27, 2026