The Latest Strategy for Finding Your Advertising ‘Winning Pattern’｜【公式】バリュークリエーション株式会社

As someone in charge of web advertising or SNS marketing, have you been facing these concerns lately?

“Even when I request PR from influencers, the response is just a one-off…” “Ad creative wears out quickly, and it’s impossible to keep creating new ones…” “I can’t seem to find a ‘winning pattern’ that fits my company…”

In the current ‘Andromeda Era,’ where information is overflowing and SNS algorithms are becoming increasingly complex, traditional ‘just having influencers promote’ strategies are easily seen through by users as advertisements, making it extremely difficult to achieve the expected results.

Consumers are becoming more discerning every year and will not pay attention to ‘manufactured PR.’ Unless it is a real voice that generates empathy or natural content that follows the context, you cannot move the target’s heart.

■ Influencer strategies are entering an era where creators ‘participate’

The key to the future is a ‘creator-led creative strategy.’ Influencers are shifting from being mere ‘advertising towers’ to ‘participants (partners)’ who capture the charm of a brand from their own unique perspective and co-create value.

To maximize their creativity and generate user enthusiasm (buzz), companies—the ones placing the orders—must fundamentally rethink how they make their ‘requests.’

Therefore, to coincide with the launch of our new service ‘BUZZ YELL’ this October, we have decided to hold a free online seminar that thoroughly explains the latest advertising creative strategies!

‘BUZZ YELL’ is not just a matching service, but a new mechanism for creators and companies to co-create and continuously produce effective creative content. In this seminar, we will reveal the innovative marketing methods brought about by this service, along with practical know-how.

■ What you will learn in the seminar (tentative)

• Why traditional influencer strategies are no longer effective (changes in algorithms and consumer psychology)

• How to set up ‘participatory’ promotions that involve creators and successful case studies

• Breaking away from reliance on specific individuals! How to find the ‘winning pattern’ in ad creative as quickly as possible

• Sustainable marketing methods realized through the use of the new service ‘BUZZ YELL’ released in October

■ Recommended for:

• Marketing, PR, and ad operations personnel at companies

• Those looking for solutions because their SNS advertising CPA (cost per acquisition) is soaring

• Those who feel skeptical about the cost-effectiveness of influencer strategies

• Those struggling with a lack of resources for creative production or a depletion of ideas

■ Event Overview

• Date and Time: October 22, 2026 (Thu) 12:00–13:00

• Participation Fee: Free

• Format: Online (Zoom Webinar)

● Speakers

• Kanta Hosono, Manager, Digital Marketing Division, Value Creation, Inc.

• Ryohei Sato, Representative Director and CEO, IMK Lincia Co., Ltd.

We will deliver plenty of practical know-how that you can only hear here, providing hints for your daily work. If you are feeling stuck with your ad operations or SNS strategies, or are looking for your next move, please come and grab some tips to break through the status quo!