[Practical Use] How to Automate Marketing Tasks with AI

“I want to incorporate generative AI into my marketing tasks, but I don’t know where to start.”

“I’m using ChatGPT, but I end up doing most of the work myself anyway.”

Are you struggling with these kinds of concerns?

Marketing involves many time-consuming tasks, such as gathering information, conducting competitor research, writing ad copy, creating reports, and reviewing strategies.

Some of these tasks can be streamlined by utilizing generative AI like ChatGPT.

The important thing is not to leave everything to AI.

It is about distinguishing between tasks that require human judgment and tasks that can be left to AI.

In this article, I will introduce 5 marketing tasks that marketers should automate or streamline first, along with practical prompts you can use immediately.

1. How much of marketing work can be automated with AI?

Generative AI excels at tasks such as writing, organizing information, assisting with analysis, and brainstorming ideas within marketing operations.

For example, the following tasks:

Task | What AI can do: Market/Competitor Research | Organizing information, creating comparison tables, identifying research items; Content Creation | Article outlines, draft text, headline creation; Ad Operations | Multiple ad copy variations, creating improvement hypotheses; Data Analysis | Organizing figures, discovering trends, hypothesis generation for causes; Report Creation | Summarizing figures, insights, and proposing next actions

However, the information and analysis results provided by AI are not always correct.

Humans must verify actual figures and facts, and make the final decisions on strategies.

Let’s start by incorporating AI into repetitive tasks.

2. 5 Marketing Tasks to Automate First

(1) Competitor Research and Market Research

In competitor research, comparing the service details and value propositions of multiple companies is time-consuming.

By utilizing AI, you can streamline the organization of research items, the creation of comparison tables, and the generation of hypotheses for differentiation.

Prompts you can use by copying and pasting

You are a market research specialist for B2B marketing.

Please organize comparison items to conduct a competitive analysis for the following services.

[Our Service]
・Service Name: [Service Name]
・Service Overview: [Service Overview]
・Target: [Target Customer]

[Competitors to Research]
・Competitor A: [Company Name/Service Name]
・Competitor B: [Company Name/Service Name]
・Competitor C: [Company Name/Service Name]

Please create a comparison table based on the following perspectives.

1. Main target

2. Value proposition

3. Main features/services

4. Pricing/fee structure

5. Strengths

6. Weaknesses/challenges

7. Marketing appeal points

8. Potential for differentiation

For information that cannot be verified, do not make assumptions; instead, mark it as “Needs Verification.”

Finally, please provide three insights that can be utilized for our marketing strategy.

*Please verify actual competitor information through official websites or public documents, and do not treat AI responses as facts without verification.

(2) SEO Article/Content Production

SEO article production involves many steps, such as keyword selection, organizing search intent, creating outlines, and writing the body text.

By delegating each step to AI, you can streamline the initial stages of article production.

Prompts you can copy and paste

You are a content marketer with expertise in SEO.

Please plan an article targeting search traffic based on the following theme.

[Article Theme]
[Article Theme]

[Target Audience]
[Target Audience]

[Article Objective]
[Lead generation / Request for materials / Brand awareness, etc.]

Please output in the following order.

1. Expected search intent

2. Pain points of the reader

3. Issues to be solved in the article

4. 5 SEO-conscious title proposals

5. H2 and H3 heading structure

6. Content to be explained in each heading

7. Next action you want the reader to take

Prioritize satisfying search intent and create a practical structure that goes beyond generalities.

*When checking search rankings or search volume, please use actual measured data from SEO tools or similar sources.

3. Creating Ad Copy and Creative Proposals

In ad operations, it is necessary to create multiple ad copies and test them while changing targets and appeal points.

By utilizing AI, you can prepare initial drafts and appeal patterns for ad copy in a short amount of time.

Prompts you can use by copying and pasting

You are a web advertising manager.

Please create draft ad copy for the following product/service.

【Product/Service】
[Product/Service Name]

【Target Audience】
[Target Customer]

【Customer Pain Points】
[Challenges faced by the customer]

【Strengths of Product/Service】
[Key features/benefits]

【Ad Platform】
[Google Ads/Meta Ads, etc.]

Please create 3 ad copy variations for each of the following 5 appeal angles.

1. Problem Solving

2. Cost Reduction

3. Operational Efficiency

4. Benefits of Adoption

5. Differentiation from Competitors

For each variation, please also briefly explain the target customer psychology.

Avoid exaggerated claims or unsubstantiated guarantees of effectiveness, and be sure to check the platform’s character limits and advertising policies separately.

4. Marketing Data Analysis and Report Creation

For marketing professionals, it is important not only to aggregate data but also to identify issues from the results and connect them to the next set of measures.

By using AI, you can streamline the summarization of figures, the organization of analytical perspectives, and the creation of improvement hypotheses.

Copy-and-paste prompts

You are a data-driven marketing analyst.

Please analyze the following marketing performance data.

[Analysis Data]
[Paste performance data here]

[Business Goals]
[Sales / Lead generation / Number of inquiries, etc.]

[Analysis Period]
[Target period]

Please organize the information based on the following perspectives.

1. Performance of key KPIs

2. Changes from the previous period

3. Items with improved figures

4. Items with worsened figures

5. Points considered as issues

6. Hypotheses for the causes of the issues

7. Improvement measures to prioritize

8. KPIs to check next time

Please clearly distinguish between figures that can be confirmed as facts and hypotheses based on speculation.

Finally, please summarize this as a concise report for management in about 300 characters.

*When inputting customer information or confidential data, please check your company’s internal rules and the data handling policies of the AI service you are using.

5. Reviewing measures and creating improvement proposals

Marketing measures do not end once they are implemented.

It is important to review the results, organize areas for improvement, and reflect them in the next set of measures.

By utilizing AI, you can streamline the process of reviewing measures and identifying improvement proposals.

Prompts you can use by copying and pasting

You are a consultant who supports the improvement of marketing initiatives.

Based on the following performance results, please create a review and improvement plan.

【Initiative Overview】
[Initiative Details]

【Initiative Objective】
[Objective]

【Target Metrics】
[Target KPI]

【Actual Results】
[Actual KPI]

【Implementation Details】
[Specific Initiative Details]

Please organize the information in the following order.

1. Difference between targets and actual results

2. Factors that led to success

3. Factors that became challenges

4. Points to improve

5. Hypotheses to test in the next initiative

6. Priority

7. Verification method for next time

Please organize the improvement plan from the perspectives of execution difficulty and expected impact.

If there is insufficient evidence, please also suggest additional data that should be checked.

3. Three points for advancing automation with AI

There are several points to keep in mind to actually streamline the tasks introduced so far.

Point 1: Start with routine tasks

There is no need to entrust your entire marketing strategy to AI right away.

For example, it is best to start with tasks like the following.

The more repetitive a task is, the easier it is to see the benefits of streamlining it.

Point 2: Create templates for AI instructions

Creating prompts from scratch every time can sometimes take more time.

Save frequently used instructions as templates.

For example, standardize items such as the following.

By standardizing prompts, it becomes easier to reduce variations in output between different staff members.

Point 3: Measure effectiveness by time and results

It is important not to judge the effectiveness of AI implementation based solely on the feeling that things have become more convenient.

For example, you can set the following KPIs.

KPI Measurement Content: Required time per task (Work hours), Creation effort (Time to create reports/articles, etc.), Number of revisions (Number of revisions until AI output is completed), Number of tasks processed (Volume of work handled within a certain time), Performance indicators (Number of leads, CV count, CPA, etc.)

Start by comparing before and after implementation for a single task, and expand the scope once you have confirmed the results.

4. To go further: From “AI Utilization” to “Workflow Automation”

While efficiency can be improved just by having ChatGPT write text, taking it a step further allows for the automation of workflows by linking multiple tools.

For example, the flow could look like this:

Example of automated marketing report creation

1. Retrieve data from advertisements and access analysis

2. Consolidate into a spreadsheet or similar

3. Organize summaries and changes in figures using AI

4. Create a draft of the report text

5. Review and revise by the person in charge

6. Share at regular meetings

The implementation method for such a system varies depending on the data infrastructure and integration tools used.

Rather than aiming for full automation from the start, it is recommended to begin with semi-automation that leaves a step for human verification.

Summary | The First Step to Streamlining Marketing Tasks with AI

The 5 marketing tasks introduced here that you should streamline with AI are as follows:

1. Competitor research and market research

2. SEO article and content production

3. Creating ad copy and creative concepts

4. Analyzing marketing data and creating reports

5. Reviewing campaigns and creating improvement plans

The most important thing when using generative AI is not to make using AI the goal itself.

**Start by organizing “which tasks are taking up your time” and “which tasks can be delegated to AI.”**

By accumulating small operational improvements, marketers can reduce the time spent on routine tasks and dedicate more time to strategy development, customer understanding, and decision-making for campaigns.

Start by incorporating the prompts from this article into your daily work.

About Marketing AI Lab

At Marketing AI Lab, we introduce ways to utilize generative AI that are useful for marketing tasks, as well as practical prompts that you can use directly in ChatGPT.

We deliver information that goes beyond just “knowing” about AI, helping you “use” it in actual marketing operations.

From data, inspiration.🧚‍♀️

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