Adobe Acquires Indian AI Startup Rilo for Marketing Automation
The acquisition gives Adobe access to Rilo’s AI workflow automation technology as businesses adopt agentic AI tools.
You have probably seen the screenshots: someone earning thousands a month in “passive” affiliate income while they sleep. Most of it is exaggerated, and some of it is a lie. But underneath the hype, affiliate marketing is a real, legitimate way to earn money by recommending products you believe in, and plenty of ordinary people…
August, 2026.- Planning is about uncovering the insights behind behavior—understanding who the audience is, what they believe, and why they make the decisions they make. Engagement Strategy takes those insights and turns them into action. Amy Restko made the move from Planning to Engagement Strategy because the agency needed someone who understood the role and…
The ever-changing landscape of public relations is moving at a faster pace than ever before. As India embarks on this digital journey, businesses cannot rely solely on traditional press releases or media mentions. Instead, audiences now consume content on smartphones, social platforms, and news portals, so digital PR strategies now carry more weight than ever. …
Digital marketing never sits still. New platforms pop up and algorithms shift. And the way people search and buy keeps changing. If you’re leading a brand or running a team, staying ahead isn’t optional. It’s how you survive while everything around you moves. What are the trends you should keep up with this year, and…
The team’s campaign aimed to reposition IBM’s Sustainable AI offering as ‘accountable intelligence.’ The strategy had three pillars: a Netflix documentary series, an invitation-only global summit for business professionals, and a workforce programme to help small and medium-sized enterprises deliver on their goals. On their award, Audrey Berling and Janhavi Tamhankar said: “We are so delighted…
This issue’s Creator Economy calendar spans nine events across Germany, Australia, the United Kingdom, and the United States, with a concentration of activity in New York City. The slate ranges from a virtual business-building summit and the world’s largest gaming event in Cologne to a social media conference in Perth, an Influencer Marketing awards…