With LLMs playing an increasing role in B2B decision-making, brands must evolve their creator strategies in order to resonate.
B2B decision-making is being fundamentally recast, with factors like AI-driven search, digital communities and the weight of peer advocacy necessitating brands to rapidly adapt to the new reality of how purchase decisions are made in their sector.
Buy today to continue reading
Right then, 2026 is here and the world of digital media articles is shifting faster than a squirrel on a caffeine high. It feels like every week there’s some new tech or a fresh way people are getting their news. We’ve been looking at what’s been happening and what people are talking about, especially when…
The adoption of artificial intelligence has transformed digital marketing. Traditional search engine optimization efforts are now incorporating GEO (generative engine optimization) principles to reflect the rise of AI search, creating a new paradigm for online presence. Below are three key predictions about how brand discovery will be transformed in 2026. 1. AI engagement will become…
Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time,…
Founded in 2023, Sett focuses on automating the production and optimisation of marketing creatives across the full user acquisition pipeline. Its platform can generate playable and video ads automatically while continuously managing campaign performance. User acquisition remains one of the highest recurring costs for game studios, driving demand for automation tools. Stay Informed Get Industry…
Figuring out influencer marketing can feel like a puzzle sometimes. How do some brands totally nail their social media campaigns, making them a huge success, while others just sort of… fade away? It often comes down to having a good plan, being creative, and really knowing how to work with influencers. We’re going to look…
While 2025 ushered in numerous obstacles for marketers, the industry showcased its resilience. Global advertising revenue exceeded initial projections from firms like WPP Media, and the momentum is expected to continue in 2026. However, resiliency will be important as marketers this year continue to navigate many of the same complexities that defined last year, including…
