Siemens Unveils Mobile Showroom Experience at CES 2026
Siemens is set to showcase how industrial automation is experienced with the launch of its eXplore tour mobile showroom experience at CES 2026 on January 6. The customized 18-wheel vehicle transforms into an interactive showcase, bringing AI and digital transformation technology to locations across the United States throughout 2026.
Key stops include Realize LIVE in Detroit (June 1-4, 2026) and Automate in Chicago (June 22-25, 2026), as well as visits to academic institutions, government organizations, and directly to customer facilities.
The eXplore tour mobile exhibit demonstrates how combining the real and digital worlds enables manufacturers to adapt to change in real time and future-proof production.
Tour guides will lead visitors through industry-relevant narratives, showcasing tangible technology that highlights how Siemens’ advanced solutions converge to drive continuous operational optimization and unlock new levels of efficiency.
“We are incredibly excited to launch the eXplore Tour, bringing the future of industrial innovation directly to our customers’ communities,” says Chris Stevens, president, Siemens Digital Industries, U.S. “This mobile showroom isn’t just about showcasing technology; it’s about advancing collaboration, sparking new ideas, and demonstrating how Siemens’ integrated solutions empower businesses to accelerate digital transformation and achieve sustainable growth. Seeing is believing, and the eXplore Tour makes that belief a reality.”
The mobile experience is comprised of three zones:
- Innovation Theater and Collaboration Hub dedicate space for presentations, strategic discussions, and in-depth meetings
- Interactive Experience Lab uses real-world use cases showing how Siemens’ solutions are solving industrial challenges
- Virtual and Augmented Reality Zone is an immersive space allowing hands-on engagement with digital twins and advanced simulations
The visitor experience will include:
- Technologies that demonstrate what’s possible with smart manufacturing in real-word applications
- Live, guided demonstrations of use cases and digital workflows tailored to relevant industry challenges
- Engaging workshops sessions and interactive discussions to translate insights from demos into actionable strategies for manufacturers’ operations.
- Strategic road mapping: identify the next steps and develop a roadmap for piloting or scaling Siemens solutions within manufacturers’ organization.
For more information or to request a stop, visit: siemens.com/explore-tour.
Sources: Press materials received from the company and additional information gleaned from the company’s website.
