At GDMC 2026, Sandeep Marwah Calls for Responsible Use of AI

As artificial intelligence and digital platforms become embedded in education, business, media, and everyday life, the conversation is increasingly shifting from technology itself to how people choose to use it. Conversations around responsibility, ethics, and human judgement are now becoming as important as discussions around capability and innovation.

That theme took centre stage at the inaugural session of the Global Digital Media Conclave (GDMC) 2026, organised by the AAFT School of Digital Marketing, where Dr Sandeep Marwah, President and Chancellor, AAFT University, delivered the opening keynote.

Rather than focusing on technology trends or tools, Marwah framed digital media and AI through a broader philosophical lens, arguing that technology remains a reflection of human intent.

Technology as a Tool

Addressing students and industry participants, Marwah drew a comparison between human agency and technological power.

Explaining his perspective, he said:

“He has given us a power to generate G, power to operate O, power to destroy D. G O D. That’s what it stands for. It’s entirely up to you now that which power you would love to use for which purpose.”

The observation linked directly to the growing role of AI and digital platforms across industries. As organisations adopt automation, generative AI, and digital marketing tools at scale, debates around governance and responsible use are becoming increasingly important.

Marwah’s message suggested that the value of technology lies not in the technology itself, but in the decisions people make while using it.

Learning From Industry Change

The keynote also reflected the broader objective of GDMC 2026, which seeks to connect students with industry leaders and practitioners navigating rapid technological shifts.

Marwah acknowledged the presence of senior industry professionals at the conclave and positioned the event as an opportunity for shared learning between academia and industry.

His remarks come at a time when educational institutions are increasingly expanding digital and AI-focused programmes to prepare students for changing workforce requirements.

A Conversation Beyond Technology

While AI dominated the broader context of the event, the keynote remained focused on the human dimension of digital transformation.

The central message was that technological advancement alone does not determine outcomes. The same tools can create opportunities, solve problems, or generate unintended consequences depending on how they are deployed.

As AI continues to influence sectors ranging from media and marketing to education and enterprise technology, the discussion is gradually moving beyond adoption towards accountability, intent, and responsible execution.

That ongoing change may ultimately define the next phase of digital transformation. The challenge for institutions, businesses, and future professionals is no longer simply gaining access to powerful technologies but learning how to use them wisely.